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Value Creation Blog

Are You Brave?

Posted by Josh Patrick

braveryYou have a customer you feel is being unfair. You’re afraid that if you tell them the truth from your point of view you’re going to be fired. You need to learn how to say no and just haven’t figured out how to do it.

Does this sound like a situation you’ve been in recently? If so, you’re not alone. We all have times we have clients who are either being unfair or you feel are taking advantage of you. Learning to say no is a challenge. If you don’t, you become a doormat. You don’t want to be a doormat, do you?

It could be a misunderstanding.

This is the first question you want to ask yourself. Do you have a misunderstanding with your client? If you decide to be brave and let your client know that there’s an issue what do you think would happen?

You have to be brave. You have to tell your client the truth. If you don’t, both you and your client are getting the short end of the stick.

You have to be willing to lose the business.

There is a risk that if you tell your client the truth you could lose the business. I think this is a risk you have to take. It’s not fair to you to become a doormat. The vast majority of the time your customer doesn’t want you to have problems with them. Most of the time it’s just a misunderstanding that can be easily cleared up.

At the same time if you’re not willing to lose the business you’re never going to get what’s fair. It takes bravery to tell a customer that they’re wrong or you don’t like the way they’re behaving.

This is a conversation you want to be careful about having. Be respectful and take responsibility for whatever your role in the misunderstanding might be. If you can’t find one, keep searching until you find it. If you try to blame your customer you’re going to have a problem. If you have a conversation where you take responsibility the conversation will probably go much better.

Bad business relationships always cost you money.

Sometimes it’s just time to say goodbye. No one wants to tell a client that they can’t be worked with anymore. If you find that the issues you’ve talked with your client about stay the same, you have to say goodbye.

The truth is bad customers always cost you money. They want more service than you’re charging for, they make you feel bad about what you do, and they suck energy from you. All of these keep you from being effective, efficient, and profitable.

Life is just too short.

For me, this is the real crux of the issue. I don’t have time nor do I want to have time to deal with jerks. For my first twenty years in business I felt that I had no choice. That probably wasn’t true. Today, it’s definitely not true. If you’re dealing with jerks I have two words for you: STOP IT. Life is just too short.

I’ve written a special report on strategic marketing. This report talks about how you find your best customers and how to evaluate your present customer base. It’s a step to help you know who you want to work with. To get this report, click on the button below.

strategic marketing ebook

Topics: value creation, communication, strategic marketing

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