I often come across authors who have a big impact on how I think about business. This recently has been true with an author named John Jantsch at Duct Tape Marketing. If you haven’t read any of his stuff, you would do yourself a big favor if you did.
He recently wrote a blog post about staying involved in having a great day. This started me thinking about burnout with my clients. I’ve found that burnout is often a recurring theme with business owners who want to get out of their businesses. When burnout settles in, peak performance goes out the window. Here are some simple things I’ve seen adopted over the years that helps with avoiding burnout, stay motivated and involved in your business and life.
Remember why you started down this road in the first place - Most private business owners I know started down the road of owning and operating their own business because they had a passion to provide a service or product. There was a belief that they could do things differently and better. For this reason, they had to open their business and provide a better mousetrap for the world. If you remember why you started in the first place and work towards your original purpose, this might help with avoiding burnout.
I’m doing the wrong things in my business - This is especially true for founders of businesses. Getting a business started means the founder has to do everything at first. Sometimes we fast forward twenty years and the founder is still doing those things they’ve forced themselves to be good at, but are not personal unique abilities. If you can offload these activities to others in your organization, you might find that a huge weight is lifted off your shoulders.
I’m bored with what I do everyday at work - Boredom does set in with repetitive work. If there is something that you’re doing that is repetitive, it’s likely that you can systemize this activity, delegate to someone else and find a way to review the activity, but not do it yourself. When you are able to move a repetitive activity to someone else you open up personal capacity to do things that are more interesting.
My business is not performing very well - This is a tough one. If your business is performing poorly it’s the wrong time to sell or even think about selling. If your business is not performing well, you should analyze what’s different and what you can do to help turn your business performance around. The hard thing about this is that just like starting a business, it’s plainly hard work getting your business to perform adequately. It’s important to remember that as you turn your business around you should systemize as you go along. This will help keeping you from getting into a three or four year cycle where you have to jump in and go backwards to keep your business afloat.
As always, I’m interested in hearing your thoughts about what you believe is important in avoiding burnout. Please join the conversation on this.
I’ve put together a special report on relationships and roles in your business. You can read out case study on how some business owner’s deal with burnout through managing their relationship with their business. I think you’ll find the time invested worthwhile. To order this complementary special report, click on the button below.