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South Burlington, VT

Value Creation Blog

Five Reasons Mission Needs to Drive your Business

Posted by Josh Patrick

company mission resized 600I often talk about mission, vision, values and goals.  Of the four items, I believe mission is the most important.

When you look at mission, the following things are most important:

  • Your mission must be short, no more than ten words long.
  • Your mission must be able to be answered with a yes or no answer.
  • Your mission must be integrated in everything you do in your company.
  • Everyone in your company must be able to tell you what your mission is.
  • Mission should drive the activities in your company.

When I was in the vending business our mission was providing quality food service at a reasonable price.  The evidence procedure for this mission was always with the Customers.  They would let us know whether we were actually delivering on our promise.

We set up a significant amount of service metrics based on our mission statement.  When we fell down on delivering our mission, we would make amends to our Customers by giving them a free day of coffee.

What is the mission statement of your company?  Does everyone who works in your company know what your mission statement is, can integrate it in your business, and is allowed to question company actions if you stray?  I’m interested in your thoughts.

Josh Patrick

I’m also running a survey for business owners on issues that many owners face.  I would love it if you would take five minutes to fill out this eight-question survey.


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Topics: mission vision values and goals, for business owners, value creation, Strategic Thought, mission

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