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Value Creation Blog

Maybe Goals Are OK After All

Posted by Josh Patrick

GoalsA few months ago I attended Steve Farber’s Extreme Leadership program.  While there I ran across one of the more interesting presentations on goals I’ve seen in many years.

As a general rule I don’t like goals.  I usually find them arbitrary and based on getting to a particular destination.  That destination might be the right destination and it might be a particular number.

All of that is fine except for three things.

  • When you have a fixed goal you have a good chance for of not enjoying or paying attention to the trip.
  • Once you achieve your goal, what’s next?  You tend to end up in this loop of hitting goals and setting new goals.  You’re focusing on the destination and not what makes you successful.
  • The third is that goals are arbitrary.  What makes a ten percent or fifty percent improvement correct?  Maybe a 200% improvement is what you can do.  Having a numeric or arbitrary goal often makes you either an easy winner or big loser.  Both aren’t very useful.

Enter Brian Mayne and his goal mapping program.  At first his goal presentation sounded like every other goal presentation I’ve seen.  Then, I started to see some differences that were significant and in my mind, useful.

Goal mapping combines both the art of setting goals and then making a visual representation of what those goals might look like. 

The example for Brian’s goal was to have a good life. 

Now, this is a goal that I can get behind.

It’s not only one that he can continue to modify, but it’s not a place or a destination.  It’s more a state of mind or a personal mission.  I love this sort of goal setting.  It allows us to do two things.

  • We get to answer the question of why this particular goal is important.  Brian’s program has a space for answering the question why.
  • It allows us to concentrate on the trip and not the destination.  I know that the more I concentrate on the trip of moving towards the goal, the more I find interesting discoveries along the way.

A bonus for me is that I engage both the left-brain and right-brain in the process.  Brian builds his goal process through the use of mind mapping.  This allows him to think in a more holistic manner about what his goals are, why they’re important, and who is going to help him along the way.  He tacks pictures on his goal tree and builds a visual representation of what his goals look like.

I think my problem with goals has been I’ve been feeling that the goal setting process was often separate from how I am as a person.  I’ve found a goal setting process that involves who I am and what I’m about.  The combination of the two is helping me think about goals in a different and more positive manner.

I think the first step in using this process is coming up with a personal mission statement.  I’ve put together a mind map that outlines our Objective Review Process.  This process often helps people like you develop your own personal mission that is combined with the mission you might have in your business.  To get your copy of this mind map, click on the button below.


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Topics: mission vision values and goals, value creation, success, goals

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