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Value Creation Blog

3 Ways Brian Mayne Shows His Brilliance

Posted by Josh Patrick

goal setting resized 600Several months ago I had the pleasure of meeting Brian Mayne.  You may ask who is this guy and why should I pay any attention.  Brian appeared at Steve Farber’s Extreme Leadership program this summer.  He took us through exercises in goal and life mapping.  Both are techniques that allow you to discover what’s important in your life and make plans to do something about it.

Brian managed to turn me around on my basic dislike for goal setting.

First, he concentrates on what makes a good life, not reaching a point in time.  My problem with goals is that they often are about achieving something and when that’s done you ask yourself what’s next?  Brian’s strategy is one that you need to have milestones along the way, but the goal should be something that you never reach.

In Brian’s case it’s having a good life.  In mine it’s doing interesting things with interesting people.  Both are goals that don’t fit the traditional definition.  Neither is especially specific, neither is time bound.  Both are ones that you’ll know when you’re successful, but you never finish.

Second, Brian has four areas that you concentrate on while moving towards your goal.  Brian starts with what you want to accomplish.  What are the activities that you need to pursue that will help you move towards your goal. 

Second, you want to know why this is important.  I’ve talked about why many times.  It really is the secret sauce in helping you focus on what you want to do and where you want to go.  In fact, why is so important, you should ask it five times before stopping.  You just might find that you’ll need to go back and revisit what you want to do.

Third, you want to think about how you’re going to accomplish the activities that move you towards your goal.  This is the step where you decide what is the stuff that you need to do.

Finally, you get to decide who you need to go to for help.  We never achieve anything of importance by ourselves.  We need help from others.  Sometimes it’s our significant other, sometimes it’s people who work with us, and sometimes it’s outsiders that have specific knowledge we need.  The fourth step of adding who to the mix was the missing piece for me.

Third, there is a graphic illustration on one page you can look at every day.  The goal map that you’ll build will have the words of what you want to accomplish and you’ll link the words to pictures that have meaning for you.

If you’re like me and put your goal map in the middle of your desk, you’ll look at it several times a day.  Before long you won’t need the words anymore.  The pictures will tie everything you need to do together.  This is where you’ve started to move your goal to your subconscious.  That’s where the magic happens.

What are you doing about planning and managing your goals?  Do you stop and enjoy the trip or do you just want to get to the goal.  I strongly suggest that as my father says, “do you stop and smell the roses.”

We have a case study that we’ve written that talks about managing relationship and roles in your life as a business owner.  Learn what the different roles business owners play and how you can move through them in an effective manner.


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Topics: mission vision values and goals, value creation, Mind Maps, goals

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