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Value Creation Blog

Do You Like To Be Challenged - Coaching

Posted by Josh Patrick

make a plan resized 600You might have read a few of my blogs.  You might have even downloaded white papers, case studies, or mind maps that I’ve put together.  You might even have filled out one of our surveys.  You could be ready to finally pick up the phone and have a conversation with me.  If you do,

You’ll find that I concentrate on you.

We won’t be spending much time talking about me.  You might have some questions and I’ll be glad to answer them, but get ready to talk about you.

You’ll likely find that talking about yourself is harder than you think.  I’ll be asking you some questions about your business, your life, and what you’re trying to accomplish.  I want to make sure that when you get off the phone with me you’ll believe that you’ve just spent quality time and gotten a great deal of value.

Talking about you is hard work.

People often walk away from conversations with me tired out.  I hope that it’s a good tired, but tired nonetheless.  The goal is that you’ll have examined something that you want to improve or ways of creating value in your business and or your life.

I’m going to put you on the spot a little.  I’m going to ask why you do what you do.  I’m going to ask you what you want to accomplish and then we’re going to drill down on why.  It’s the drilling down on why that’s going to tire you out.  You’ve likely not had many people, if any at all, ask you why you want to do something five times or more.

The hard thing about any coaching relationship is to get the people who you’re working with to have a compelling reason for change.  Change is what coaching is about and learning about what changes you want to make, need to make and are willing to make will tire you out.  You’ll have to do a little soul searching which hopefully will have you gain a better understanding about what you want in life and what will make your life better.

Our decision making process.

There are four things we’ll talk about when you work with me.  My job is to ask you the questions.  Your job is to be prepared to answer them.  Here’s how a conversation often goes:

1.  We start with what you want to doIt might be growing your business, it might be putting together a succession plan, it might be coming up with a marketing plan, it might be how to make your company more efficient or effective, or it might have something to do with your family.  Whatever it is, we want to be clear about what you want to do.

2.  We want to know why this is important.  You’ve stated what you want to do.  Now it’s time for you to understand why.  This is the really hard work.  I’m going to ask you at least five times why your what is important.  We’re going to drill down and find the core reason the outcome you want is important.

3.  We likely will go back and revisit what again.  I find that once we’ve drilled down on why something is important, we’ll find a better outcome to work on.  I once had a conversation with a person who wanted to buy another business.  After drilling down we found that she really wanted to add sales.  We found there was a better way to add the extra sale she wanted and as a result, came up with a different what or in her case an outcome.

4.  We need to know who is going to be involved in creating the outcome.  What and why are just the first steps.  Finding out who is going to help get you there is often the difference between success and failure.  First, it’s what, then why, then what again, and now on to who will help you reach your outcome.

5.  Finally, we need to know how.  We’ve spent a lot of time understanding what we want to do, why it’s important, and who’s going to help us.  Because we’ve spent so much on these issues figuring out how we’re going to get there is pretty easy.  It now just becomes strategy and tactics.  Once we’ve developed clarity around your outcomes understanding how we’re going to get there is very easy.

You’re going to work hard to get these answers.  You’re even likely to be tired when were done.  I hope and think that it’s going to be a good type of tired.  If you're tired and you have a good outline then I’ve done my job.

We have an intense 12 hour process we call The Objective Review.  I encourage you to download our white paper on this process and see if it’s for you.  If the answer is yes, give me a call and we can talk about how this process might fit in for you.


Securities and Investment Advisory Services offered through NFP Securities, Inc. (NFPSI), Member FINRA/SIPC. Stage 2 Planning Partners and NFPSI are not affiliated.

This article is published for residents of the United States only.  Registered Representatives and Investment Adviser Representatives of NFP Securities, Inc. may only conduct business with residents of the states and jurisdictions in which they are properly registered.  Therefore, a response to a request for information may be delayed.  Not all of the products and services referenced on this site are available in every state and through every representative or advisor listed.

Topics: business coaching, for business owners, communication

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