Don’t you think that’s a funny question to ask? Why would I want to know who hates your product? It’s one of the key questions to ask if you think having a strong niche business is important. If you’ve read this blog for any period of time you know that I’m going to find new ways for you to decide you need to be a niche company.
If no one hates you, no one loves you.
Think about it; if your company or service doesn’t get strong emotions, there are no raving fans. Whether it’s a movie, your favorite band, or favorite company having raving fans also means having detractors.
I know you don’t want to have lots of detractors. Think about this, if you don’t have people who don’t like you how can you have people who love you? You need both to build a business that your customers are passionate about.
Haters allow you to have others opt in and rave about you.
People who hate your business aren’t going to buy from you. If they dislike what you do strongly enough they won’t even let you waste your time trying to sell them.
There are too many me too businesses in this country. You don’t want to be one of them. If you’re a me too business you are going to be commoditized. It’s only a matter of time. Instead have your customers or non-customers have a strong opinion about you and what your company does.
You can’t be all things to all people.
This is one of the biggest mistakes I see happen. You tie yourself into knots trying to be all things to all people. You really can’t please all of the people all of the time. Instead, doesn’t it make sense to figure out how to delight some of the people all of the time? These people will become your biggest fans and rave about you to their friends.
Strong emotions usually have both positives and negatives.
We all want to be loved. Think about your own life. When you have strong emotions aren’t there usually people who have just as strong emotions on the other side? When your strong emotions are positive I bet you’re willing to pay a little more for the products those companies sell.
Now, think about companies where you don’t have a strong emotion. I bet with these companies you aren’t willing to spend more money. I hope you’re starting to get the idea. Strong emotions allow you to charge more money and have happier customers. That sounds pretty good to me.
When people hate you, you have capacity for those who love you.
Again, it’s all about having the ability and time to serve those who love you. If your customers develop strong emotions about you they’ll either opt in or opt out. When people opt out you’re making more room for those who should be doing business with you. For me, this is what it’s all about, making room for the customers I love and those who love me.
We’ve put together a survey on are you a nicheaholic? This eleven question survey will help you find where you’re strong and where you could be better in building a niche. To take the survey and see how you stack up, click on the button below. It’ll only take about five minutes of your time.