A few months ago I was at an innovation workshop and noticed something strange; of the 125 participants or so who were at the workshop there were only two CEO’s in the audience.
This workshop was one about transforming your company and providing significant cultural change. It covered the topic of innovation and I’m hard pressed to find a more important topic for leaders of companies to get behind.
These two roles are often the difference between an OK company and a great one. In the book “Traction, Get a Grip on Your Business”, Gino Wickman talks about the importance of these two roles. I find that businesses that lack either of these roles lose a great opportunity.
We all need to be innovative in our companies. Bringing new products to market is often the lifeblood for any business.
Innovation is at the heart of vibrant companies. Without it product offerings become stale and customers leave. It’s important that you not only understand that you need innovation, but what can prevent you from getting any in your company.