I’m a big fan of mission statements. I’ve written extensively about how to write a plan but haven’t spent a great deal of time talking about how you know your mission statement is any good.
I sometimes get into a conversation with others about whether a mission statement is actually a tag line. They both are about the same length, but one sets the tone for a company, a family or an individual and the other is just a vague idea. Tag lines can’t be answered with a yes or no, but mission statements can.