I’m talking about customer service that is. When everything clicks and you’re delivering service that your customers expect you don’t know how good or bad you are. You only know that you’re not getting complaints.
I know this isn’t a big surprise. I’m a huge fan of Apple. I’ve been a customer since 1978 when I bought my first Apple II.
One of the things that keep me as a customer is their technical support. They’ve thought through the process of support from their customer’s point of view. And in the process they’ve decreased their cost.
I’ve been complaining for a long time about the lack of good customer service. Too often I do business with a company only to be sorely disappointed. If your company isn’t credible, how can you expect repeat buyers? And we all know that without repeat buyers it’s very difficult for your business to prosper.
It all starts with being trustworthy.