<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=275610486160139&amp;ev=PageView&amp;noscript=1">
CLIENT LOGIN
802.846.1264
South Burlington, VT

Value Creation Blog

When Things Go Wrong –Taking On A Bad Customer

bad customer We’ve all done it; we’ve taken a customer on who we know we shouldn’t have taken, and once that customer is there we just don’t want to let them go.

Continue Reading

Topics: for business owners, communication, strategic marketing


How Often Do You Say No? – Niche Management

say no to say yes resized 600I find a key to managing your niche is tracking how often you say no to potential customers.  If you’re not saying no a significant amount of the time you don’t have a niche.  You might have a market segment that you work with but you don’t have a niche.

Continue Reading

Topics: for business owners, strategic marketing, niche management


3 Ways You Know You Have A Great Client

A  resized 600  I often talk with others about what the features are of a great client.  I consider this a major part of strategic marketing.

If you’ve been to any sales or marketing seminars you likely have been told that you need to segment your customers on some scale from A to D.  You also have likely been told you should nurture the A customers, promote the B customers and demote the C and D customers.

Continue Reading

Topics: communication, strategic marketing, clients


What Is Strategic Marketing And Why Should You Care?

marketing strategyI often talk about strategic marketing.  When I first start the conversation many people will ask what the relevance is for their company and themselves.  This is a good question and one worth taking a few minutes to talk about.

Continue Reading

Topics: clone customers, demographic profile, profitability, strategic marketing, niche management, niche


Subscribe to Our Blog

Subscribe to Our Blog

Most Recent