The centerpiece of our Stage 2 Process is business value creation and enhancement. This work is always strategic and must always be done concurrently) as you run your business today.
Value enhancement is taking an idea or concept you currently use in your business and making it stronger. Value creation is establishing a new revenue and profit center in your company that can provide significant income and profit opportunities.
An example of value enhancement is training and encouraging your sales department to understand and call only on your most profitable Customers and prospective Customers. An example of value creation is finding new niches or identifying and monetizing intellectual property you have, but are not .getting paid for.
Value creation allows you to create excess cash in your business. Once excess cash is created, you get to decide how developing new cash sources will make your life better.
Some areas we work with in value creation are:
- Niche management
- Niche identification and usage
- Key performance indicators
- Key business drivers
- Key focus areas
- Identification of intellectual property
- Monetization of intellectual property
- Strategic marketing