I’ve written extensively on niches and why I think they’re important. When one has a niche they don’t have to re-invent the wheel every time they work with a new client. We believe that having the right person serve a customer is an important.
At Stage 2 Planning Partners each of us has a different niche. Some people would say that we’re inefficient in how we service our clients. I would submit that we can help a wide variety of people by matching them with the right person in our firm.