Why You Might Want To Quit
One of my favorite sites to visit is the
This really gets to the heart of behavioral economics where you've put so much effort in you won't quit. This is called sunk costs bias. Learn when it's time to say enough is enough. I bet you'll find it a really interesting episode.
This week on Freakonomics Radio: do you know this bromide? “A winner never quits, and a quitter never wins.”
To which Stephen J. Dubner says, “Are you sure?” Sometimes quitting is strategic, and sometimes it can be your best possible plan.
To find out more, check out the podcast from which this hour was drawn: “The Upside of Quitting.”
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