Using the word love in a business setting is something that we’re not supposed to do. We’re not allowed to tell others that we’re motivated by love. We’re not allowed to let others we know that we love them and we’re not allowed to use love as a motivating force.
At the same time, we do use love, even if we don’t admit it. When you look at anyone who does great work, it’s because they love what they do. Greatness doesn’t come from a belief that you have to do it. It only comes from things you love.